How To Write Email That GETS RESULTS: The Book
CEO Richard Hlava of HlavCo Intl. delivers the magnum opus of his very long career: a success memoir about writing email that gets results, filled with tips on how to effectively manage today’s corporate culture by destroying it – all this in an effort to secure enough money to feed his island-buying addiction. Like many of his contemporaries, Hlava is blunt but realistic, brutal in his managerial style and, above all, a criminal.
As he skewers today’s corporate culture and the coddling of the disposable workforce, Hlava offers top-level email tips, which actually reveal that he is the target of an IRS investigation into accounting fraud at HlavCo. Like a good CEO would, Hlava spins every negative occurrence and attempts to use different email techniques to convince one of his employees to take the fall for his greed
A self-professed self-made man, Hlava rose from humble beginnings living in a West Virginia coal mine to become CEO of a company that owns countless subsidiaries. According to the yarns he spins, Hlava’s managerial style of bluntness and willful employee abuse has been honed through fighting in every U.S. war in the last 150 years and getting involved in some of the most influential happenings of the last 600 years, including his work helping with the Spanish Inquisition. Like corporations, Hlava is eternal.
Yet in all his experiences, he finds that email is most influential to his way of doing business, and he completely abandons speech in favor of writing digital messages to get the results he desires.
CEObservations is filled with more than 30 chapters of email writing tips, “best” business practices, Q&A with his insipid employees and numerous CEObservations – aside commentaries on business practices, employees and the finer things in life. The humor is dark and honest, especially as you consider that Hlava truly believes what he says. He’s the boss people hate but they also themselves commiserating with him.
